Who is Rod Steward?

In Truckee, California where the mountain meets the river, between first chair and last call, that’s where Rod Steward creates gear for outdoor enthusiasts who take fun seriously.

Designed AND Manufactured in Truckee, California.

Rod Steward original products are built 100% in-house by actual American humans. No overseas factories. No mass production. Just real stuff made one at a time - keeping quality high, costs low, and fun fully optimized.

Simple pleasures for common struggles.

None of this stuff is essential, and the last thing fly fishing needs is more gadgets. But we think making our favorite activities just a little better is reason enough to keep building.