About Us

Who is Rod Steward?

Where the mountain meets the river, between first chair and last call, Rod Steward creates thoughtfully designed gear for outdoor enthusiasts who take fun seriously.

Designed and manufactured in Truckee, California.

Every Rod Steward product is built 100% in-house by actual American humans. No overseas factories. No mass production. Just real stuff made one at a time - keeping quality high, costs low, and fun fully optimized.

Simple pleasures for common struggles.

Look, we get it, none of this stuff is essential, and the last thing the world needs is more gadgets. But making the things we love t o do a little better makes for better times, and that’s reason enough to keep building.